I'm Kreda McCullough, Strategic Brand Designer. My passion is helping Coaches, Consultants and Expert Service Providers who need stronger brand strategy and brand design, reach the next level of success in their business by creating a deeper connection with their ideal clients. My focus is brand strategy, brand design (including logo design) and visual identity systems.

I'm the Strategic Brand Designer for you if:

  • Your business has been successful, but your business has grown and you've outgrown your existing visual identity, therefore creating brand shame.
  • You don't know your Brand Personality/Brand Archetype or how to use it to reach your ideal client.
  • You only have a logo, but you need a solid brand strategy to reach the next level of success.
  • You have a DIY logo that you know needs to be upgraded to show the professional brand that you are.

Does this sound like your business?

Let's create a brand strategy and brand design that you can be proud of.




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I also offer Creative Retainer Services and other Design Kits. Click below to inquire.

Sign up for my Brand with Expression 1-on-1 Mastermind Session

Frequently Asked Questions

Do you provide logo only services?

I don't offer logo only services. I incorporate both strategy and design in the brand identity process. Before I design a logo, we get really deep into your brand's values, positioning, target audience, and other elements of your brand identity.

How much should I expect to invest in your Brand Strategy and Brand Design Services?

The Next Level Brand Strategy Program is an 8-week program. The Brand Identity Process can take up to 6 weeks based on the scope of work.

What do I get for my investment?

This will vary on the package you decide to purchase. However, all Next Level Brand Identity Packages include the following:
• Brand Strategy Calls

• Design Presentation Calls

• Mood Board• Creative Brief

• Primary, Secondary and Sub mark Logo Designs in color, black and white, all black, all white

• All Vector, Web, and Print Logo Files

• Font System

• Color Palette

• Brand Board

• Brand Guidelines
Please note the Next Level Brand Strategy Program offers Brand Strategy Only.

How long does the Brand Strategy and Identity Process take?

The Next Level Brand Strategy Program is an 8-week program. The Brand Identity Process can take up to 6 weeks based on the scope of work.

Do you provide source or raw files?

Yes. When you purchase any Brand Identity Package, all files created are yours. You own the rights to them once the final payment is made.

Can I get my Brand Strategy and Brand Identity Package sooner than 6 weeks?

Yes. I do offer a Next Level Brand Identity Accelerator Package for an additional fee, however, Next Level Brand Strategy takes time as we have to strategically go through your Brand Substance, Positioning, Voice, and all other elements that go into your Next Level Brand.

How will we communicate throughout our project?

We may communicate in a few ways, however, most of our communication will be through my project management system via a Client Portal that's created just for you. You may also schedule In-Project calls as needed. Once we begin working together, we can communicate directly through the Slack app which will allow you to send me an instant message where I can reply instantly. Please note that it may also take up to 24 hours to receive a response.

Do you offer other Brand and Design Services?

Absolutely. I offer Creative Retainer Services, Social Media, Marketing, and Print collateral packages for your brand. I also offer a Brand with Expression Exclusive that's a 2-hour 1-on-1 mastermind session to gives everything you need to know about your unique Brand Personality and how to incorporate it into your Brand Strategy.

How do I pay?

I accept payments through my invoicing system via Stripe Payments where you may use your credit card, debit card, or ACH bank transfer.

Do you offer refunds?

I do not offer refunds under any circumstances.

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