The beginning of the process brings a Brand Onboarding Call. The goal of this call is to take you through my Next Level Brand Design Worksheet where I will go through the instructions to help you complete it.  This will require homework from you.

Brand discovery will begin once you’ve completed the worksheet. This is where I go through the worksheet and create a strategy and creative brief based on your answers on the worksheet.

here’s where we get into the nitty gritty. This call is to go educate you and ask all the right questions based on how you completed your Next Level Brand Design Worksheet. We work to define your brand’s personality which is what you apply your unique Brand Archetype to, to make sure you show up in the market authentically and attract your perfect clients through your color palettes, typography, and imagery.

After our Brand Strategy Session, a Moodboard will be created for you based on your approved brand strategy. You’ll also be presented with three brand systems (primary, secondary and submark logo concepts) to choose from.  Each one encompassing the strategy we’ve created. We will then discuss any refinements or revisions requested.

It’s time to implement your Brand Strategy and show your brand to the world.  Once you’ve approved your final designs, you’ll receive all deliverables and final files including:

Primary, Secondary, Logo Design

Final Print and Web Files in in the following formats: .AI (raw vector), .EPS (vector), .PDF (vector), .SVG, .JPG, .PNG (transparent).

Branding Board – A custom brand board complete with all brand standards — typography, color codes, styling notes, brand imagery and other brand elements to help keep your brand usage consistent and on-brand.

Brand Style Guidelines (Digital Booklet) – A custom brand style guide complete with all brand standards (typography, color codes, usage guidelines and styling notes) to help keep your brand usage consistent and on-brand. This guide is essentially an instruction manual and rule book on how to communicate your brand. It’s laid out with visual details, as well as important notes about your company’s voice, tone and messaging — comprehensively covering your company’s brand identity.