The Sage archetype seeks the truth in all things. They want to understand, not to control or to alter. They are methodical, objective, and often able to see patterns where others may not. They don’t show you any fantasy but instead provide knowledge and encourage you to dig deep and really think.
The Sage knows the power of knowledge and is determined to dig deep and discover the truth.
To help people better understand the world. They provide practical information, analysis, and strategies.
Sage language encourages customers to think in new ways. They often use high-level vocabulary, reference the research, analysis, and proofs. A sage brand mostly aligns with more traditional-looking fonts and conservative colors. Their message is always factual, without unnecessary emotions.
The Sage makes their clients and customers feel educated, in-the-know, and curious.
Words that help the Sage get to their ideal clients