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The Sage

Knowledge, Objectivity, Truth, Wisdom, Authority, Decisiveness.

Understand The Sage

The Sage archetype seeks the truth in all things. They want to understand, not to control or to alter. They are methodical, objective, and often able to see patterns where others may not. They don’t show you any fantasy but instead provide knowledge and encourage you to dig deep and really think.

Motivation

The Sage knows the power of knowledge and is determined to dig deep and discover the truth.

Goal

To help people better understand the world. They provide practical information, analysis, and strategies.

Motto

The Truth Will Set You Free

Values

Knowledge, Objectivity, Truth, Wisdom, Authority, Decisiveness.

Fears

Ignorance, Insanity, Powerlessness, Misinformation, Inaccuracy

Famous Sage Brands

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Brand Voice

Sage language encourages customers to think in new ways. They often use high-level vocabulary, reference the research, analysis, and proofs. A sage brand mostly aligns with more traditional-looking fonts and conservative colors. Their message is always factual, without unnecessary emotions.

Clients Feel

The Sage makes their clients and customers feel educated, in-the-know, and curious.

The Copy

Words that help the Sage get to their ideal clients

INTELLIGENCE, GUIDANCE, KNOWLEDGE, PERCEPTIVE, MENTOR, TEACHER, EDUCATED, UNDERSTANDING, DISCERNING, WISDOM

The Design

The Sage’s design theme includes a focus on text instead of images and can also include books, brains, and eyeglasses.
  • Quote

“YOU HAVE TO LEARN THE RULES OF THE GAME FIRST. THEN YOU CAN PLAY.”

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