The Ruler knows that the best thing to do to avoid chaos is to take the control. Rulers tend to be high-end looking and acting dominant with a strong sense of responsibility, stability, and control. Ruler brands are often connected to wealth and success and are often politically savvy and well connected.
At their best, Rulers are motivated by a desire to help the rest of the world to be more successful.
To help individuals become wealthy, powerful, and established in their fields and their communities.
Ruler brands are often using refined language with simple sentences. Their voice is very sophisticated and sounds strong, authoritative, and confident. They act with a natural sense of authority that makes it easy for others to follow them
The Ruler makes their clients and customers feel fortunate, successful, and ambitious.
Words that help the Ruler get to their ideal clients