The Ruler

Responsibility, leadership, control, security, organization.

Understand The Ruler

The Ruler knows that the best thing to do to avoid chaos is to take the control. Rulers tend to be high-end looking and acting dominant with a strong sense of responsibility, stability, and control. Ruler brands are often connected to wealth and success and are often politically savvy and well connected.

Motto

Power isn’t everything, it’s the only thing.

Values

Responsibility, leadership, control, security, organization.

Fears

Weakness, Failure, Poverty, Insignificance

Famous Ruler Brands

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Brand Voice

Ruler brands are often using refined language with simple sentences. Their voice is very sophisticated and sounds strong, authoritative, and confident. They act with a natural sense of authority that makes it easy for others to follow them

Clients Feel

The Ruler makes their clients and customers feel fortunate, successful, and ambitious.

The Copy

Words that help the Ruler get to their ideal clients

LEADERSHIP, ASPIRATION, SUCCESS, MASTERY, EMPIRE, ABUNDANCE, AFFLUENCE, LUXE, MOGUL, VIP

The Design

The Ruler’s design theme includes lots of white space, black and white color schemes, and intricate patterns.
Want to sign up for the Brand With Expresssion Archetype Mastermind Course, but not sure if The Ruler is your Brand Archetype? Get my expert opinion on which Brand Archetype Mastermind Session will be best for our brand. Schedule a 15-minute Brand Archetype Analysis Call.

“IF YOUR DREAMS DON’T SCARE YOU, THEY’RE NOT BIG ENOUGH.”

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Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type