The Ruler

Responsibility, leadership, control, security, organization.

Understand The Ruler

The Ruler knows that the best thing to do to avoid chaos is to take the control. Rulers tend to be high-end looking and acting dominant with a strong sense of responsibility, stability, and control. Ruler brands are often connected to wealth and success and are often politically savvy and well connected.

Motivation

At their best, Rulers are motivated by a desire to help the rest of the world to be more successful.

Goal

To help individuals become wealthy, powerful, and established in their fields and their communities.

Motto

Power isn’t everything, it’s the only thing.

Values

Responsibility, leadership, control, security, organization.

Fears

Weakness, Failure, Poverty, Insignificance

Famous Ruler Brands

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Brand Voice

Ruler brands are often using refined language with simple sentences. Their voice is very sophisticated and sounds strong, authoritative, and confident. They act with a natural sense of authority that makes it easy for others to follow them

Clients Feel

The Ruler makes their clients and customers feel fortunate, successful, and ambitious.

The Copy

Words that help the Ruler get to their ideal clients

LEADERSHIP, ASPIRATION, SUCCESS, MASTERY, EMPIRE, ABUNDANCE, AFFLUENCE, LUXE, MOGUL, VIP

The Design

The Ruler’s design theme includes lots of white space, black and white color schemes, and intricate patterns.

“IF YOUR DREAMS DON’T SCARE YOU, THEY’RE NOT BIG ENOUGH.”

Leverage your Ruler Archetype with in-depth insights and actionable steps to attract your dreams clients like a magnet.

Enroll in my Brand With Expression Ruler Archetype Course

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type