The Rebel

Leadership, risk-taking, bravery, honesty, standing for something.

Understand The Rebel

The Rebel brand isn’t afraid of radical ideas. They live for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. They have the capacity to be keys to social change.

Motivation

Motivated by a strong desire for revolution, partly to change the world for the better but also for the anarchy involved.

Goal

To be the agent of change, to advocate for the disenfranchised, and to help customers to vent or break with conventions.

Motto

“Rules are made to be broken”

Values

Leadership, risk-taking, bravery, honesty, standing for something.

Fears

Conformity, Complacency, Acceptance, Dependence

Famous Rebel Brands

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Brand Voice

The Rebel brand is not afraid to be really honest, raw and loud. They may cuss, and give their opinion very loudly. They speak fearlessly about topics that can be scary, inconvenient or controversial.

Clients Feel

The Rebel makes their clients and customers feel rebellious, stimulated and thrilled.

The Copy

Words that help the Rebel get to their ideal clients

REBEL, DISRUPTIVE, DARING, GRIT, REVOLUTIONARY, ACTIVISM, OVERTHROW, CONVICTION, RADICAL, CATALYST

The Design

The Rebel’s design theme might include colors that contrast like black/red, with a style that’s grungy, bold, or raw.

“You can never lose. You either win or learn from your mistakes.”

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Branding, Brand Strategy, Brand Identity…

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