Jester - Brand With Kreda

The Jester

A sense of humor, mischief, authenticity, originality, sarcasm.

Understand The Jester

The Jester is playful, curious, and attention-driven. They tend to use humor in almost any situation and attract outspoken people. They use lots of jokes, sarcasm and often expose real problems and challenges while making fun of them at the same time. The jester makes everything bearable.

Motivation

The Jester wants to enjoy life by having a great time and lightening up the world..

Goal

To turn the challenging situations into something laughable and bearable. To show how to be spontaneous.

Motto

If I can’t dance, I don’t want to be a part of it.

Values

A sense of humor, mischief, authenticity, originality, sarcasm.

Fears

Boredom, Gloom, Sadness, Loneliness, Negativity

Famous Jester Brands

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Brand Voice

Jester brands use humor, silliness, and nonsense to find new and different ways around obstacles. Their voice is light and playful, using jokes and often making fun of themselves to show you that things happen to anyone.

Clients Feel

The clients and customers of the Jester feel playful, energetic, amused and they love life

The Copy

Words that help the Jester get to their ideal clients

FUN, JOY, PLAY, HILARIOUS, SASSY, CRAZY, WITTY, CLEVER, QUIRKY, LAUGH

The Design

The Jester’s design theme could include people in motion and people with exaggerated expressions.

“Life is way too serious to be taken seriously”

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