The Innocent

Optimism, Trust, Safety, Hope, Faith, Simplicity and Loyalty

Understand The Innocent

The Innocent Archetype is usually known for being optimistic, simple, and creating an uncomplicated experience. They make us feel safe and happy with our decisions. Innocent is especially attractive in this hectic, stressful world because it promises that you can relax and truly enjoy your life.

Motto

Life is Simple and Simplicity is Elegant

Values

Optimism, Trust, Safety, Hope, Faith, Simplicity and Loyalty

Fears

Anguish, Complexity, Deceit, Negativity

Famous Innocent Brands

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Brand Voice

The Innocent brand is the exemplar of optimism. Their genuine tone of voice shines through the whole brand experience and creates positive, peaceful, unpretentious, and kind vibes. Their honest but generally positive view of the world with sometimes nostalgic underlining builds trust and connection.

Clients Feel

The Innocent makes their clients and customers feel hopeful, encouraged and filled with joy.

The Copy

Words that help the Innocent get to their ideal clients

PURE, CHILDLIKE, SIMPLE, GENTLE, RELIABLE, KIND, GOODNESS, FAITH, WELLBEING, WONDER

The Design

The Innocent’s design theme can include rounded fonts as well as vintage patterns and colors.
Want to sign up for the Brand With Expresssion Archetype Mastermind Course, but not sure if The Innocent is your Brand Archetype? Get my expert opinion on which Brand Archetype Mastermind Session will be best for our brand. Schedule a 15-minute Brand Archetype Analysis Call.

“YOUR SPEED DOES NOT MATTER. FORWARD IS ALWAYS FORWARD”

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Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type