Innocent - Brand With Kreda

The Innocent

Optimism, Trust, Safety, Hope, Faith, Simplicity and Loyalty

Understand The Innocent

The Innocent Archetype is usually known for being optimistic, simple, and creating an uncomplicated experience. They make us feel safe and happy with our decisions. Innocent is especially attractive in this hectic, stressful world because it promises that you can relax and truly enjoy your life.

Motivation

The Innocent is looking for happiness. They want to achieve the best possible experience.

Goal

To do the right things and experience a paradise by providing some sort of rescue from an imperfect world.

Motto

Life is Simple and Simplicity is Elegant

Values

Optimism, Trust, Safety, Hope, Faith, Simplicity and Loyalty

Fears

Anguish, Complexity, Deceit, Negativity

Famous Innocent Brands

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Brand Voice

The Innocent brand is the exemplar of optimism. Their genuine tone of voice shines through the whole brand experience and creates positive, peaceful, unpretentious, and kind vibes. Their honest but generally positive view of the world with sometimes nostalgic underlining builds trust and connection.

Clients Feel

The Innocent makes their clients and customers feel hopeful, encouraged and filled with joy.

The Copy

Words that help the Innocent get to their ideal clients

PURE, CHILDLIKE, SIMPLE, GENTLE, RELIABLE, KIND, GOODNESS, FAITH, WELLBEING, WONDER

The Design

The Innocent’s design theme can include rounded fonts as well as vintage patterns and colors.

“YOUR SPEED DOES NOT MATTER. FORWARD IS ALWAYS FORWARD”

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