The Hero

Courage, discipline, competence, self-sacrifice, achievement.

Understand The Hero

The Hero makes the world better by being the best. They strive to triumph and change the world by promoting accomplishment and mastery. They are the instinctive protectors of those they see as innocent, fragile, or legitimately unable to help themselves. They’re the champions of courage, inspiring us all to be a little braver.

Motto

Where there’s a will, there’s a way

Values

Courage, discipline, competence, self-sacrifice, achievement.

Fears

Downfall, Incapability, Incompetence, Being Soft, Being Weak

Famous Hero Brands

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Brand Voice

The Voice of the hero isn’t nurturing. It’s challenging and provocative. They use strong words and ask hard questions to make you change your situation for the better. They often call for heroism but sometimes also use fear as the incentive — “Only the strong survive. “

Clients Feel

The Hero makes their clients and customers feel inspired, empowered and motivated.

The Copy

Words that help the Hero get to their ideal clients

ACHIEVEMENT, BRAVERY, COURAGE, STRENGTH, WARRIOR, HONOR, PERSEVERANCE, WILLPOWER, DETERMINATION, STAMINA

The Design

The Hero’s design theme includes bold, blocky fonts and design elements that include edges and angles.
Want to sign up for the Brand With Expresssion Archetype Mastermind Course, but not sure if The Hero is your Brand Archetype? Get my expert opinion on which Brand Archetype Mastermind Session will be best for our brand. Schedule a 15-minute Brand Archetype Analysis Call.

“If it doesn’t challenge you, it won’t change you.”

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Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type