The Hero makes the world better by being the best. They strive to triumph and change the world by promoting accomplishment and mastery. They are the instinctive protectors of those they see as innocent, fragile, or legitimately unable to help themselves. They’re the champions of courage, inspiring us all to be a little braver.
Heroes are motivated by a challenge to succeed despite having the odds stacked against them.
To make a positive mark on the world, solve major problems or enable/inspire others to do so.
Downfall, Incapability, Incompetence, Being Soft, Being Weak
Famous Hero Brands
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The Voice of the hero isn’t nurturing. It’s challenging and provocative. They use strong words and ask hard questions to make you change your situation for the better. They often call for heroism but sometimes also use fear as the incentive — “Only the strong survive. “
The Hero makes their clients and customers feel inspired, empowered and motivated.
Words that help the Hero get to their ideal clients