The Hero

Courage, discipline, competence, self-sacrifice, achievement.

Understand The Hero

The Hero makes the world better by being the best. They strive to triumph and change the world by promoting accomplishment and mastery. They are the instinctive protectors of those they see as innocent, fragile, or legitimately unable to help themselves. They’re the champions of courage, inspiring us all to be a little braver.

Motivation

Heroes are motivated by a challenge to succeed despite having the odds stacked against them.

Goal

To make a positive mark on the world, solve major problems or enable/inspire others to do so.

Motto

Where there’s a will, there’s a way

Values

Courage, discipline, competence, self-sacrifice, achievement.

Fears

Downfall, Incapability, Incompetence, Being Soft, Being Weak

Famous Hero Brands

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Brand Voice

The Voice of the hero isn’t nurturing. It’s challenging and provocative. They use strong words and ask hard questions to make you change your situation for the better. They often call for heroism but sometimes also use fear as the incentive — “Only the strong survive. “

Clients Feel

The Hero makes their clients and customers feel inspired, empowered and motivated.

The Copy

Words that help the Hero get to their ideal clients

ACHIEVEMENT, BRAVERY, COURAGE, STRENGTH, WARRIOR, HONOR, PERSEVERANCE, WILLPOWER, DETERMINATION, STAMINA

The Design

The Hero’s design theme includes bold, blocky fonts and design elements that include edges and angles.

“If it doesn’t challenge you, it won’t change you.”

Leverage your Hero Archetype with in-depth insights and actionable steps to attract your dreams clients like a magnet.

Enroll in my Brand With Expression Hero Archetype Course

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type