The Girl/Guy Next Door

Common Sense, Acceptance, Community, Belonging, Integrity

Understand The Girl/Guy Next Door

With the girl/guy next door, everyone is treated equally. They’re focused on building a community and value things other than just a profit. However, it’s probably the most challenging archetype to pull off because you have to have a product or service that actually appeals across several demographics.

Motto

You’re just like me and I’m just like you.

Values

Common Sense, Acceptance, Community, Belonging, Integrity

Fears

Exclusion, Standing Out, Isolation, Hostility, Dissociation

Famous Girl/Guy Next Door Brands

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Brand Voice

The Girl/Guy Next Door brand is sending friendly, honest, and humble message. Their stories are very relatable and they are showing the normal parts of life as we know it. They act as a peer/friend, not as a leader and they tell us that we are all equal.

Clients Feel

The Girl/Guy Next Door makes their customers feel understood, included and a part of the group.

The Copy

Words that help the Girl/Guy Next Door get to their ideal clients

FRIENDSHIP, FRIENDLY, WARMTH, WELCOMING, INVITING, PERSONABLE, EMBRACE, CONNECTION, WHOLESOME, SIMPLICITY

The Design

The Girl/Guy Next Door’s design themes may include blues and browns as well as natural textures like wood or craft paper.
Want to sign up for the Brand With Expresssion Archetype Mastermind Course, but not sure if The Girl/Guy Next Door is your Brand Archetype? Get my expert opinion on which Brand Archetype Mastermind Session will be best for our brand. Schedule a 15-minute Brand Archetype Analysis Call.

“Learn to do common things uncommonly well”

Learn More About The Girl/Guy Next Door Archetype

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Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Do You Know Your
Brand Type?

I can help you discover your brand personality type so you can attract more of your ideal clients through your brand visuals.

Know Your Brand Type