Explorer - Brand With Kreda

The Explorer

Ambition, Pioneer Spirit, Identity, Open Mind, Tolerance, Courage.

Understand The Explorer

Freedom is the top desire of the Explorer archetypes. They’re seeking independence ands are excited about experiencing new adventures by pushing themselves outside of their comfort zones.

Motivation

Explorers are looking for freedom. They want to find out who they are through exploring the world.

Goal

To find fulfillment through discovery and new experiences. To experience a better, more authentic life.

Motto

Don’t Fence Me In

Values

Ambition, Pioneer Spirit, Identity, Open Mind, Tolerance, Courage.

Fears

Confinement, Immobility, Entrapment, Incarceration, Cautiousness

Famous Explorer Brands

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Brand Voice

The tone of the Explorer brand encourages others to step outside of their comfort zones and follow their heart. They want you to be free, whatever that means for you.

Clients Feel

Explorer brand helps others feel free by showing them they have the power to walk their own path. They also make customers and clients feel adventurous and cultured.

The Copy

Words that help the Explorer get to their ideal clients

EXPLORATION, ADVENTURE, INDEPENDENT, JOURNEY, UNLEASHED, NATURE, OUTDOORS, SEEKER, RENEGADE, PIONEER

The Design

The Explorer’s design theme includes maps, rugged-looking fonts as well as natural colors like green and brown.

"The secret to happiness is FREEDOM. The secret to freedom is COURAGE."

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